Decoded: Best Agers in Switzerland
The most recent, comprehensive consumer study on the 50+ generation in Switzerland. Decode the consumer behavior of a growing, affluent target group and discover strategic potential for your brand.
- Field phase Q2 2026
- 1,200 respondents between 50 and 74 years old
- 30 questions on lifestyle, brand preferences, media and technology use, travel behavior, health, and zeitgeist
- Neuroscientific segmentation by LimbiCODE® for detailed psychographic insights
Brand expertise meets neuroscientific research
TBWA\ Zurich and the Institute for Limbic Communication and Strategy join forces to unlock strategic potential in the Swiss market. By combining agency know-how with the neuroscientific LimbiCODE® methodology, we create unique insights into a powerful but often underestimated target group.
Learn how Swiss people aged 50+ live, think, and make decisions.
Consumer behavior and needs
Precise insights into purchasing power, brand preferences, and the consumption habits of Swiss Best Agers.
Technology: Affinities and usage behavior
From e-banking to AI chatbots - which technologies resonate with Best Agers, and which do not.
Neuroscientific segmentation with LimbiCODE®
No age group can be generalized. We have segmented Best Agers according to their personality types. Gain deep insights that go far beyond purely demographic observations.
Health and travel patterns
How healthy do Swiss 50+ feel? Who relies on supplements and who craves wellness? Where do they travel and what needs guide them?
Interests and media use
Discover how Best Agers in Switzerland spend their time, how they stay informed, and which media they use for it.
ZEITGEIST
What attitudes and values shape the behavior of Best Agers? How do they think about daily stress, sexuality, or mortality? Dive deep into the mindset of the 50+ generation.